This autumn, London’s prestigious Selfridges department store is transformed into a canvas for breathtaking artistic exploration as part of its “Windows of Wonder” exhibition. Among the featured artists, Jason Bruges stands out with his latest installation, “Light Loci 1.0,” an evocative work inspired by the intricate internal reflections of a Tiffany diamond.
The installation marries art with technology, using algorithmically generated light patterns to simulate the complex journey of light through a diamond. Bruges’ piece is not merely a visual spectacle; it is an immersive experience designed to give viewers a photon’s-eye view of the internal dynamics of one of nature’s most cherished gems.
This installation marks a significant moment in the storied history of Selfridges, which has long served as a platform for artistic and commercial innovation. The department store’s facade on Oxford Street, a historic site of artistic display dating back to the 1930s, now plays host to the works of Bruges alongside contemporaries like Rana Begum, Damien Hirst, and James Righton, each responding to the legacy of Tiffany & Co.
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Tiffany’s history of artistic collaboration and technological innovation serves as a backdrop to the exhibition. Since its founding in 1837, Tiffany has been synonymous with luxury and craftsmanship. Its early adoption of collaborations with artists like Louis Comfort Tiffany and later, modernists like Robert Rauschenberg and Jasper Johns, positioned the jeweler at the forefront of American art and design.
“Light Loci 1.0” and the broader “Windows of Wonder” are more than just an exhibition; they are a dialogue between the past and present, a reflection on the way art and commerce intersect and influence one another. The installation runs through October 20, 2024, offering an unparalleled glimpse into the creative possibilities that emerge when tradition meets avant-garde innovation.
As Selfridges continues to push the boundaries of what a department store can be—a place not just for shopping but for cultural engagement—Jason Bruges’ installation reminds us that the essence of creativity lies in seeing the world in new ways. His work, which intricately layers light and reflection, encourages us to consider the unseen paths of beauty and light that surround us daily.
