The logo for the brand Burberry is both stylish and classic, this is shown by the typography used in the brand’s name. This is bold and contrasts very well with the white background. The image for the knight on horseback shows a sense of strength, this presents the brand in a positive way and also helps to give the customers an idea and understanding about the identity of the brand and what it is about.
However, the company believed that something was missing and began to focus on a different social media platforms that could allow them to communicate with their customers, they also chose to recreate the brand logo. They focused on combining modern aesthetics seen in other company logos and a sense of class that was shown in the original logo. The company also took ideas from another brand when it come to the colour theme, this is seen by the brands used of three vibrant colours rather than just a simple combination of black and white. However, the company chows to keep some aspects of the original logo such as the bold, black text in the centre. This was used to show a sense of originality. This also helps to set the brand apart from other fashion brands, also showing its own identity.
